How To Set Up Google Shopping Ads
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My goal with this article was to provide you a detailed overview of what google shopping ads are and what it takes to make them work for your business.
How to set up google shopping ads. Shopping campaigns help you promote your products by giving users detailed information about what you re selling before they even click your ad. If you re selling with woocommerce your products can show up there too. To set up shipping you ll configure a shipping service in merchant center. With smart shopping campaigns products are eligible to show up across all of google s properties and reach users wherever and whenever they re searching or consuming content.
Using retail centric reporting tools you ll then be able to track the performance of your products over time. Learn more about setting up shipping. The google channel automatically adds conversion tracking events to your google ads account when you set it up. Mastering google shopping ads.
For instance if you run a car repair shop and want to attract customers when they re nearby and needing help consider showing your ads only on mobile devices. To run shopping ads you ll need a feed of your products to share with google and there are extensions like woocommerce google. If your store already has google conversion tracking set up through edits to the theme code or through a third party app then the conversion tracking events might be duplicated and your report data will be inaccurate. As you set up your google ads account consider which types of customers you want to connect with and more importantly the types of devices those customers use so you can reach them.
Verify your website confirm that your website and url belong to you. In this article we ll walk you through how to set up a shopping campaign in google ads. With text ads you create campaigns ad groups and ads focused around chosen keywords. With google shopping google uses your feed your site and your bids to determine what search queries trigger your ads.
Link your google ads account linking your google ads account allows product data to flow seamlessly between google. The setup and management of google shopping ads is quite a bit different from the setup traditional text ads.